« Beauty will save the world »

Avenue Fitzgerald was created by a mom and daughter, both passionate about decor and entrepreneurship.

The brand was inspired by the desire to create a piece of flowers Paradise in Brussels, with unique products for all occasions.

The shop located in Sablon is the first in Belgium to devote itself to eternal flowers, luxury floral arrangements and luxury decoration.

Eternal Roses

The stabilizing liquid replaces the sap and water of the flower.

  1. The flowers must be extra fresh for the stabilization to be successful.

  2. The first bath is to immerse the flower for 24 hours in a solution of pure alcohol.

  3. The second bath consists of alcohol, propylene glycol, glycerin and food coloring.

  4. Propylene glycol and glycerin, under the catalyst effect of alcohol, are responsible for rehydrating the flower.

 How to care for your eternal roses ?

  1. Avoid direct exposure to sunlight
  2. Avoid humidity

  3. Do not water the roses

  4. Remove lightly the dust using a duster

  5. Do not remove the roses from the box
  • Rue de la Paille 30
    1000 Bruxelles

  • +32 2 355 82 85

  • info@avenuefitzgerald.com